You don’t have to convince us at Storyful that YouTube is a pillar of new journalism, but even we were a little awestruck by the findings of a new survey from the Pew Research Center.
72 hours of video uploaded to YouTube every minute. 4 billion video views a day. 28 per cent of Americans visiting video-sharing sites every day. All mind-blowing statistics.
And yet what interests us most is what the Pew Study says about the relationship between the YouTube audience and conventional news brands:
The data reveal that a complex, symbiotic relationship has developed between citizens and news organizations on YouTube, a relationship that comes close to the continuous journalistic “dialogue” many observers predicted would become the new journalism online.
That’s a pretty positive opening. However, the Pew study exposes a whole host of contradictions. It notes that the rapid adoption of YouTube by news consumers and producers has not been matched by the evolution of a clear code of ethics:
News organizations sometimes post content that was apparently captured by citizen eyewitnesses without any clear attribution as to the original producer. Citizens are posting copyrighted material without permission. And the creator of some material cannot be identified. All this creates the potential for news to be manufactured, or even falsified, without giving audiences much ability to know who produced it or how to verify it.